Start Seeing Black Dogs Blog

Saturday, September 27, 2008, 07:55 PM ( 49 views )  - Posted by Administrator

Black shelter dogs are once again in the limelight, this time on the Toronto radio program "Animal Voices". I had the pleasure of being interviewed along with my friend Tamara Delany the founder of Host Lauren Corman spoke with us about the phenomena of black dogs which are often the last to be adopted and are euthanised in shelters in much larger numbers. People may consider them too “plain”, think they are menacing, or simply don’t notice them because their dark color makes them disappear in their kennels. Those involved in animal welfare have dubbed this phenomena "Black Dog Syndrome."

To listen to this interview online, go to: ... eather.mp3

Animal Voices broadcasts locally in Toronto on station CIUT 89.5 FM and worldwide at

Heather Rosenwald

Monday, September 22, 2008, 10:24 PM ( 68 views )  - Posted by Administrator

If you live in the Twin Cities metro area, join Minneapolis 9th Ward City Council Member Gary Schiff for a very important informational meeting this FRIDAY, SEPTEMBER 26th. Below are details from Gary's Facebook page:

"Over five million unwanted cats and dogs are killed in shelters across the United States every year, including thousands in Minnesota. Join Council Member Gary Schiff on Friday, September 26th to talk about making Minneapolis more animal friendly by following the lead of San Francisco and other cities, by instituting high volume, low cost spay and neuter programs and other no kill policies.

Guest speakers include Minneapolis Animal Control Director Dan Niziolek, Underdog Rescue Director Shannon McKenzie and Mike Fry from Animal Ark.

To learn more about no kill policies, go to:

Breakfast with Gary takes place from 7:30 to 9:00 a.m. the final Friday of every month at Mercado Central, 1515 East Lake St. $5 buys breakfast.

I'll be there, and hope to see some of our loyal readers as well. Even if you can't make it, consider e-mailing Councilman Schiff to commend him for showing leadership on this issue. Go to to contact Gary today.

Our best to you and your dog(s),

Heather Rosenwald

Sunday, September 21, 2008, 10:06 PM ( 25 views )  - Posted by Administrator

Our mission at is to offer free PR and marketing resources to rescues and shelters with one goal in mind - to save more lives. Why do this? Shelters and rescue groups that have successfully increased their adoption rates all have one thing in common – they know how to capitalize on free marketing and PR opportunities to promote the dogs in their care.

If you’ve never considered using free marketing and PR to promote your organizations dogs, consider doing it now. The ideas we bring you at all have three things in common:

•They cost your organization little or nothing to execute.
•They are easy to implement.
•They are creative, innovative and effective.

If you are involved in animal welfare work, you probably don’t have time to search the web for marketing and PR ideas. At we’ve searched the web for you and compiled these resources in one easy “go-to” website. We invite you to explore the ideas on our site and encourage you to use these resources to increase adoptions for your organization.

Will You Try Something New for the Sake of the Dogs?
If you are willing to step out of the same old routine and explore new ways to promote your black dogs, our free PR and marketing tools are here to help. Resources available on our site include:

•Advice from PR professionals on how to get hundreds or thousands of dollars of free PR for your black dogs.

•Easy tips for taking better black dog photos – no more pictures that look like “black blobs” on Petfinder!

•Fun and effective ideas for marketing your black dogs that will increase their visibility and boost adoptions.

•How-to tips for planning successful, energized “black dog adoption” events.

•Simple steps for raising awareness about Black Dog Syndrome on your website.

•Recommendations for making your website more user friendly and attractive to potential adopters.

•Tips on how to recruit the right volunteers to turbo-charge your marketing and PR efforts.

•Advice on how to ensure that your website stands out from “the pack.”

•Proven strategies that fundraising professionals use to increase charitable giving.

•“Best practices” that successful rescues and shelters are using right now to increase adoption rates and save lives.

DO YOU HAVE A BLACK DOG MARKETING SUCCESS STORY YOU'D LIKE TO SHARE? TELL US ABOUT IT. Contact us at and tell us what you did and how it worked. We'll feature your story with a link to your organization on our website!


Our best to you and your dog(s),


Saturday, September 13, 2008, 09:21 PM ( 40 views )  - Posted by Administrator

How valuable are your black dog (and cat) marketing ideas? Ask the folks at Maddie’s Fund, who have awarded 54 million dollars since 1999 to animal welfare “coalitions” including rescue groups and shelters. In addition to increasing adoption rates and saving animal lives, your innovative marketing ideas may qualify your animal welfare organization for a Maddie’s Fund grant.

We were delighted to learn that Maddie’s Fund has a special section for Black Dog and Cat marketing ideas. A special congratulations goes out to local Minnesota rescue group Almost Home Animal Shelter in Mora, who submitted a winning “Big Black and Beautiful” grant proposal to highlight the Big Black Dogs (BBD's) in their care. Almost Home increased their BBD adoptions with an effective, local and FREE marketing campaign in a rural community an hour North of Minneapolis. If they can do it, so can you.

Want to use these ideas to boost your adoption rates? Follow this link to see some fantastic ideas from rescues groups and shelters around the country: ... t_dog.html

A few words about the remarkable work of Maddie’s Fund:

“The Maddie's Fund® mission is to revolutionize the status and wellbeing of companion animals.

Maddie's Fund®, the Pet Rescue Foundation (, is a family foundation established in 1999 to help fund the creation of a no-kill nation. The first step is to help create programs that guarantee loving homes for all healthy shelter dogs and cats throughout the country. The next step is to save the sick, injured and poorly behaved pets in animal shelters nationwide.

Maddie's Fund supports collaborative efforts in which entire cities and counties pool their talents and resources to build a safety net of care for the community's dogs and cats. The foundation awards millions of dollars through multi-year grants to animal welfare coalitions to end the killing of healthy and treatable shelter dogs and cats community-wide. Funded projects must produce an immediate and measurable increase in adoptions and reduction in shelter deaths to demonstrate progress towards the goal. Starter Grants for gathering shelter statistics and writing business plans are available as precursors to community collaborative grants.”

For more information on Maddie’s Fund, go to:


Our best to you and your dog(s),

Heather Rosenwald

Friday, September 5, 2008, 10:58 PM ( 96 views )  - Posted by Administrator

If you are involved with animal rescue, this may sound familiar: you have been alerted that a wonderful dog is in a high risk shelter or animal control and you can’t find a safe foster home or rescue to take them. If this has ever happened to you, you need to know about “Yahoo Groups.”

Most people are familiar with Yahoo as a search engine but are unaware of the free “Yahoo Groups” service. For those working in animal rescue, joining Yahoo Groups can help you reach a nationwide network or rescue organizations and volunteer dog transport networks who work in relays to drive dogs from one part of the country to another. Groups such as the “Dog Rescue Railroad”, “Dogs Needing Homes” and many more are a fantastic way to reach beyond your geographic area. Connect with rescue groups who might be able to assist you in other parts of the country allow you to increase life saving options and build cooperative partnerships. This free service allows you to harness the power of the internet and get your message out through “viral” marketing. You may be amazed who you receive replies from - and it may save a dog’s life.

To register for Yahoo Groups, follow these simple steps:

•Follow this link or paste it in your browser:
•Click on the “New to Groups- Sign up” link. You will be walked through a short registration form. Now you’re ready to register for dog rescue groups.
•In the box under “Find a Yahoo Group” enter the words “dog rescue.”
•Related groups will be listed. Click on the group’s name to get details.
•Click on the “Join this Group” box in the upper right hand corner of the group description page.
•You’ll be prompted to send a request to join the group.
•Once your request has been accepted (generally with in 24-48 hours) you will have access to the group and be able to post messages with details regarding at risk dogs along contact information and even photos which will be shared with all group members.

Note: This is a great job for volunteers. While some people may not have time to help with adoption days or the ability to foster dogs, they may be anxious to volunteer for your organization in other ways. Most everyone has a computer. Many people have the time and enough computer savvy to post details and even photos of dogs in high risk situations from their home computers. Harness the additional power of your volunteers, and you may find a whole new avenue for rescuing dogs in need in your part of the world.



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