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Saturday, September 13, 2008, 09:21 PM ( 40 views )  - Posted by Administrator

How valuable are your black dog (and cat) marketing ideas? Ask the folks at Maddie’s Fund, who have awarded 54 million dollars since 1999 to animal welfare “coalitions” including rescue groups and shelters. In addition to increasing adoption rates and saving animal lives, your innovative marketing ideas may qualify your animal welfare organization for a Maddie’s Fund grant.

We were delighted to learn that Maddie’s Fund has a special section for Black Dog and Cat marketing ideas. A special congratulations goes out to local Minnesota rescue group Almost Home Animal Shelter in Mora, who submitted a winning “Big Black and Beautiful” grant proposal to highlight the Big Black Dogs (BBD's) in their care. Almost Home increased their BBD adoptions with an effective, local and FREE marketing campaign in a rural community an hour North of Minneapolis. If they can do it, so can you.

Want to use these ideas to boost your adoption rates? Follow this link to see some fantastic ideas from rescues groups and shelters around the country: ... t_dog.html

A few words about the remarkable work of Maddie’s Fund:

“The Maddie's Fund® mission is to revolutionize the status and wellbeing of companion animals.

Maddie's Fund®, the Pet Rescue Foundation (, is a family foundation established in 1999 to help fund the creation of a no-kill nation. The first step is to help create programs that guarantee loving homes for all healthy shelter dogs and cats throughout the country. The next step is to save the sick, injured and poorly behaved pets in animal shelters nationwide.

Maddie's Fund supports collaborative efforts in which entire cities and counties pool their talents and resources to build a safety net of care for the community's dogs and cats. The foundation awards millions of dollars through multi-year grants to animal welfare coalitions to end the killing of healthy and treatable shelter dogs and cats community-wide. Funded projects must produce an immediate and measurable increase in adoptions and reduction in shelter deaths to demonstrate progress towards the goal. Starter Grants for gathering shelter statistics and writing business plans are available as precursors to community collaborative grants.”

For more information on Maddie’s Fund, go to:


Our best to you and your dog(s),

Heather Rosenwald

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