What is Start Seeing Black Dogs?
Our mission at startseeingblackdogs.com is to offer free PR and marketing resources to rescues and shelters with one goal in mind - to save more lives. Why do this? Shelters and rescue groups that have successfully increased their adoption rates all have one thing in common – they know how to capitalize on free marketing and PR opportunities to promote the dogs in their care.
If you’ve never considered using free marketing and PR to promote your organizations dogs, consider doing it now. The ideas we bring you at startseeingblackdogs.com all have three things in common:
• They cost your organization little or nothing to execute.
• They are easy to implement.
• They are creative, innovative and effective.
If you are involved in animal welfare work, you probably don’t have time to search the web for marketing and PR ideas. At startseeingblackdogs.com we’ve searched the web for you and compiled these resources in one easy “go-to” website. We invite you to explore the ideas on our site and encourage you to use these resources to increase adoptions for your organization.
Will You Try Something New for the Sake of the Dogs?
If you are willing to step out of the same old routine and explore new ways to promote your black dogs, our free PR and marketing tools are here to help. Resources available on our site include:
• Advice from PR professionals on how to get hundreds or thousands of dollars of free
PR for your black dogs.
• Easy tips for taking better black dog photos – no more pictures that look like
“black blobs” on Petfinder!
• Fun and effective ideas for marketing your black dogs that will increase their
visibility and boost adoptions.
• How-to tips for planning successful, energized “black dog adoption” events.
• Simple steps for raising awareness about Black Dog Syndrome on your website.
• Recommendations for making your website more user friendly and attractive to
potential adopters.
• Tips on how to recruit the right volunteers to turbo-charge your marketing and
PR efforts.
• Advice on how to ensure that your website stands out from “the pack.”
• Proven strategies that fundraising professionals use to increase charitable
giving.
• “Best practices” that successful rescues and shelters are using right now to
increase adoption rates and save lives.
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